According to Peter Linsley, Product Manager at Google, working on Image Search, their mission is to“Organize the world of images”. Their idea is, as always, simple – show relevant and useful images for the query, which will satisfy your users and make them to come back for more. So, we have figured out what benefits from crawling, classification, indexing and ranking of your images Google may have. Now we will try to see what is in it for you.
What-s and Why-s of Image Search
First of all, one should understand that indexed images will not only be viewed by people, who use Image Search directly, but also throughout Google properties. Images get mixed in within results of Universal search, as well as on Maps. So, if you post images of Chicago, its attractions and important destinations, a searcher may find your images by running a relevant query anywhere in Google.
The other thing we should understand that Google Image Search is not for people who try to reap off your work. A lot of people use IS when they are shopping or researching for school. Some also use it for inspiration or even to kill time. And yet some even use it to study foreign languages by looking up visual “explanations” rather than digging through boring dictionary definitions. In other words, if your blog/site provides rich visual content, especially if it is subject or market specific and will set you aside from other similar sites, make sure it gets indexed by Google Image Search. And with Image Search you do not have to fight for the domination on the first result page, since those who use this service will go deep into results to find what they want.
Getting Indexed by Google Image Search
As with most of Google’s tools, Image Search is all about satisfying its users. Therefore you should always keep your focus on … Whom? … That is absolutely right – Users! Make sure you use high quality images. This will make viewers pick your image among many others. Place them within related contents and provide descriptive titles. Keep your images above the fold and avoid duplicates.
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